thoughts about user experience

With the deepening of user experience design work, you will find that there are many problems will return to the user and the demand above. Only the various stages of the user experience, channels and contacts to conduct a comprehensive study and analysis, to understand the needs of the target users, behavior and ideas in order to provide the most suitable solution. The quality of the user experience design depends largely on how deep our understanding of the target user is, rather than the interface interaction or visual design.

"Product Design (PD) + User Experience Design (UXD)" The role of division of labor is wrong, because the user experience design work itself already contains the product, system and service design. Will be "product design" and "user experience design" separately, the user experience design work can not be developed from the strategic level, the so-called user experience design is often limited to solve the usability problem and how to better meet the target user's aesthetic problems Just now. At the same time, "product design + experience design" the role of division of labor led to the role of overlap is very serious, the result is inefficient, floating in the phenomenon often occur. This is particularly touching me, and the mix of product designers / product planners and user experience designers is really terrible: the two roles are racking their brains to gather solutions, but never the purpose (the reason and the meaning of doing this) The goal (expect to what extent, how to measure) to spend more time to think clearly, the function done a bunch, but in vain.

how to increase user experience

In Sato's book, it is possible to find the most appropriate way of expression by constantly listening and thoroughly sorting on the subject and the intended content. The prerequisite for this situation is the other side of the improvement of their own products have a clear direction to know what they want, to understand the existence of this situation is likely to be what is the reason; there may be another situation is the other side do not know Their own product development direction, then this time on the need to often put forward the hypothesis to each other, by constantly asking, and gradually find each other's hearts of the image, so that the other side of the unconscious to conscious. This situation is also often in our design process, the demand side is not clear what they need is what kind of effect, this time more need to first listen to their demands, and then through continuous rhetoric to determine the final appeal , The early communication is not in place, the back of the work may encounter a lot of unnecessary difficulties. This point in the process of modification will often encounter, simply modify the color, size, change the location is only in accordance with their own experience to propose changes to the program, not necessarily the best solution ... As a result of repeated amendments to the final draft, Perhaps not the effect you want to start, but look at all the information points, whether it is the best way to express. When thoughts encounter bottlenecks, feel difficult to communicate, try to change the perspective of observation, there may be unexpected results.

Complete a work, the demand for your design can not start to understand that this time to make your design language is particularly important for user experience, and strive to improve language skills, so that their design instructions specialization. Of course, the result of the design is not to convince others, but to cause the resonance of others, timely consciousness to persuade each other, it will inevitably lead to each other in the future conflict.

Think before action

Think before action, it sounds right, is not it? Think clearly before ui design. Yes, do some research, study more needs, users, scenarios, and then design. It sounds right, and why is it (Donald. Norman) to challenge the reason for this inherent thinking. However, the first to do it, and then carefully think, sometimes it is also reasonable to do so.
In the real world of product development, time is always very tight, the budget is always limited. So a lot of time in the study on the basis of the design is impossible things. "Yes," said the product manager. "I know we should do some research first, but we do not have time.We have been planning a long schedule, but will we go to the next project and do it?" The next time it never happened. The next project was time to start. In fact, let me create a guideline:
Norman's product development guidelines: the beginning of the project is always behind the plan and beyond the budget.
We always educate others about the importance of doing research and then experiencing ideas, models, and repetitive processes for better user experience. Most of us like this method, I am also, and I teach others so much. But when the reality indicates that we can not do that, these doctrines become meaningless. If we had never had enough time to carry out the research, why should we promote such an unrealistic way? We need to adjust our approach to reality, rather than some high-sounding, can only be applied in the ideal world of paper on the theory. We have to develop some flexible design strategy.

Service design's development process

China may be relatively few people heard the concept of service design, in fact, service design has been decades of development history, mainly in Europe and the United States.
In 1984, Shostack G. Lynn in the "Harvard Business Review" published in the paper "Designing Service", the first combination of services and design for the development of service design kicked off.
In 1991, Bill Hillins and his wife in their common book "Total Design", Service Design word first appeared in front of people.
The development and application of service design, mainly due to IDEO, Frog Design, the United Kingdom and Germany, a number of public design agencies, Cologne International Design Institute and others follow suit.

Service design more and more attention, in addition to the design companies and institutions of its research and popular contribution, which also has its historical inevitability.
In the past industrial age, due to the economic backwardness and lack of materials, the services provided by public institutions can only meet the "useful" and "available" needs, the basic guarantee that the service can be implemented as the goal of the ruler, and on this service The experience is inevitably ignored. With the development of the times, in the past, the industrial era followed the service did not catch up with the pace of economic development, there are still a lot of ills, people's pursuit of quality of life continues to improve, for the service, just "useful" "available" Can not meet the needs of people's user experience, more need to meet the "easy to use" "commonly used" "hi with" needs.
Therefore, the service ui design in the history of the wheel driven by the enthusiasm and people driven, is moving forward quickly.