Video and images are very effective forms of communication. Study well designed websites and see how they frequently use images and icons to communicate.
Don’t make your users work any harder than necessary,this can improve user exprience. Most users scan websites rather than read them. Give each section of the page a heading, so users can quickly scan to the section they’re interested in. Make sure you keep your headings short and sweet. Experiment until you have effectively communicated what you’re trying to say in the simplest way possible.
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