Thursday, 23 February 2017

user experience is a integrated process

I understand the user experience, is to allow users to pay the minimum cost to meet the largest demand. 
User experience can not be measured as a whole method of the overall, only in the understanding of the whole picture under the premise of evaluation of decomposition properties.

I only provide some reference for the experience of the search field. 
User experience is a complete process 2004 Google on the eve of the Internet Queen MaryMeeker visit China through Baidu, she said Morgan Stanley colleagues have just done a search engine comparison evaluation, the evaluation results are Yahoo best.
But the strange thing is, after the evaluation, we usually use Google. Later, Baidu co-founder Xu Yong helped me to come to their evaluation of the sample, it is easy to understand, the original is this way: they selected a dozen keywords in Google / Yahoo and other six search engines search, Print out all the search results page together, each get a coin, think which search results page better cast a coin. Finally Yahoo won.
Why would Yahoo win? Because Yahoo is using the background search engine is Google, but some of their popular keywords to do the manual optimization, so that Yahoo's search results are not the same with Google, is better than Google. Why the financial elite after the evaluation of the daily life and work with Google? Because this seemingly just user experience evaluation is a problem, the user experience is not only a simple comparison of the search results page.  
For example, the printing page on the table is worthwhile, but on the computer, you want to see those search results page, the user needs to pay an operation process: from the input domain name, download the size difference of ten times the Yahoo / Google homepage, move the mouse to Yahoo's search box (Google is automatically located in the search box), enter the keyword, enter or click the search button, download Yahoo / Google several times the size of the search results page. The above process, the user needs to pay the time cost and operating costs are different, especially when the average bandwidth is still very small. For example, the print page on the table can see the whole picture, and the real user needs to browse the search results page in a computer screen. If you browse the Yahoo search results page at a lower resolution, you may see only one or two results after crossing the Banner ad and the loose design, and you can see a few more results by browsing the Google search results page. When the first search results did not meet the needs of users (this situation is very common), the first screen more than a few results to see is a significant difference in user experience. 
I remember the same results as the number of search results page, Yahoo's page much longer than Google, which is to increase the cost of the user. For example, when the first page of the search results did not meet the needs of users (this situation is also very common), the user may / turn down / click on the relevant search words / for a keyword search / for a search engine /. Another common situation is that users need to use a variety of vertical search. Then, the page size of the search box, the size of the search box (Google then a little bigger), whether the bottom of the results page to put the search box, the type of vertical search and experience, and so on additional options, seemingly nothing to do with the print results page on the table, but "common "The impact of the user experience. 
So, Yahoo's search results page correlation is always better than or equal to Google, but the user experience is actually not as good as Google's. User experience is not a static page, but a process, to combine the user's real use of the process to evaluate.

No comments:

Post a Comment